For the favorability of the candidates, the poll found that two-thirds of the public had a positive view on Reagan, whereas only 27 percent had a favorable impression of Mondale. It also found that 46 percent believed that Republicans had a lead in the handling of key issues compared to Democrats, despite a large number disagreeing Reagan's views. Īccording to a poll conducted by The New York Times in September 1984, 54 percent of the voters preferred Reagan over 33 percent for Mondale. However, the economy "picking up" had resulted in an increase in his approval ratings, and as the election progressed, Reagan opened a large lead over Mondale in the opinion polls. This was attributed to the poor economy and high unemployment rates, which resulted in Reagan's approval ratings being as low as 35 percent. In January 1983, a poll showed Reagan losing to Mondale by twelve percentage points. See also: Historical polling for United States presidential elections § 1984 United States presidential election Reagan-Bush '84 did not accept any private contributions for the post-convention, general election campaign, opting instead to receive $40.4 million in funding from the Federal Election Commission. Over 300,000 people contributed to the campaign. Additionally, Reagan-Bush '84 was the first presidential campaign to raise enough matchable contributions ($250 and less) to qualify for the maximum amount of Federal Election Commission matching funds for the pre-convention period. For his direct mail fundraising, Ryan used contributor lists from a number of Republican organizations that generated what was then the most successful political fundraising in American history, with an average contribution of $56.20. Ryan reported raising over $26 million, with $12 million from direct mail solicitations, $4 million from fundraising events, and over $10 million in federal matching funds. Reagan-Bush '84 financed its pre-convention campaign, including the television ads, with a successful fundraising effort, reaching its fundraising goals by April 1984. Campaign Director Ed Rollins noted, "We wanted to remind people how things were, and how they are getting better." The campaign budgeted up to $10 million in ad buys during the period before the August Republican convention. In May 1984, Reagan-Bush '84 launched a highly praised television ad blitz proclaiming, " It's Morning Again in America." The ads underscored a theme at the center of Reagan's campaign: that America was "Prouder, Stronger, and Better" under President Reagan's leadership. Although Reagan faced only nominal opposition for the Republican nomination, the campaign did need to project Reagan's vision for a second term and mount an effective counter to the daily criticism coming from former Vice President Walter Mondale and others seeking the Democratic Party's nomination. The primaries were uncompetitive, as Reagan won 98.8% of the vote. Reagan's only opponents in the Republican primary were former Minnesota governor and perennial candidate Harold Stassen and former U.S. Though there had been some speculation that Reagan would not seek a second term, he announced his candidacy for re-election in a nationally televised speech on January 29, 1984. Rodgers and the Finance Director was Timothy G. Spencer, Richard Wirthlin, Kenneth Khachigian, Drew Lewis, and Lyn Nofziger. Other long-time Reagan operatives on the 1984 campaign included Stuart K. Angela "Bay" Buchanan was Treasurer and James H. Rollins as Campaign Director, and Lee Atwater as Deputy Director. Reagan's authorized campaign, Reagan-Bush '84, was established in October 1983 with Senator Paul Laxalt as Chairman, Edward J. Main article: 1984 Republican Party presidential primaries Reagan's reelection as President was confirmed by the Electoral College on December 17, 1984, and certified by the Joint session of Congress of January 7, 1985. President Reagan won 58.8 percent of the popular vote and Mondale received 40.6 percent. Reagan's opponent, Democratic Party nominee, Walter Mondale, carried only his home state, Minnesota, and the District of Columbia, receiving 13 electoral votes. In the Novemgeneral election, President Reagan carried 49 of 50 states, winning the election with 525 electoral votes. The convention nominated Vice President George H. On August 23, 1984, he secured the nomination of the Republican Party at its convention in Dallas, Texas. He made the formal announcement of his candidacy for re-election on January 29, 1984. President Ronald Reagan authorized the formation of his 1984 reelection campaign committee, Reagan-Bush '84, on October 17, 1983.
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